Investors are failing to grasp the potential of LEGO from Youtuber- Brick Bucks
people who are not necessarily Lego fans, but fans of the licensed brand, who are interested in buying these sets. This creates a larger potential customer base, which can drive up demand.
However, it’s important to remember that just because a set is licensed and has a larger potential customer base, it doesn’t automatically mean it will be a better investment. Other factors such as supply, collectibility, and relevance to pop culture also play a significant role.
So, when it comes to Lego investing, it’s crucial to analyze both the supply and demand of a set. Is the set in high demand? Is it selling quickly? Are people talking about it and loving it? These are all indicators of a strong investment opportunity.
Additionally, it’s essential to consider the supply side. Is the set being over-purchased and hoarded by resellers? Or is it flying under the radar, making it more accessible and potentially scarce in the aftermarket?
Ultimately, it’s important to look beyond the license and examine the specific factors driving supply and demand for a set. This will provide a clearer picture of its potential as an investment.
So, the bottom line is that while licensed sets can be great investments, they are not inherently better than non-licensed sets. It all comes down to analyzing supply, demand, and other factors that drive collectibility and relevance to determine the true investment potential of a Lego set. In the world of Lego investing, the license is just one piece of the puzzle.
Check out this video from Brick Bucks here
