If you search “LEGO Titanic” you’ll eventually run into COBI’s version too, and the comparison question comes up a lot: is COBI’s Titanic actually a substitute for LEGO’s, or are they not even really competing for the same buyer?
What LEGO’s Titanic actually is
Set 10294 is 9,090 pieces, $679.99, released in 2021, and it’s enormous: 135 cm long when built, making it one of the largest LEGO sets ever produced. This is a full model-building project, not a weekend build, and it’s priced and scaled like one.
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What COBI brings to the same category
COBI makes its own brick-built Titanic, sold as an Executive Edition in a smaller scale than LEGO’s, at a noticeably lower price point. COBI’s pricing and exact piece count vary by retailer and have shifted across editions, so check COBI’s current listing directly for the up-to-date numbers rather than trusting an old figure. What doesn’t change is the positioning: COBI is going after a display-model buyer who wants a smaller, cheaper Titanic, not someone trying to match LEGO’s scale.
COBI also builds a lot of its catalog around historical military vehicles and ships specifically, which is a different design lane than LEGO’s more general-purpose brick system. If the Titanic itself is what you care about rather than the LEGO ecosystem, COBI is a legitimate alternative.
The real difference
This isn’t actually a head-to-head on quality, it’s a question of what you’re optimizing for. LEGO’s set is the bigger investment in every sense: money, space, and build time, and it plugs into a piece system and resale market that’s much larger than COBI’s. COBI’s version is the accessible entry point if you want a Titanic on a shelf without committing $680 and over a meter of display space to it.
The reseller’s take
LEGO’s 10294 is still in active production as of this writing, so it isn’t a retirement play yet the way some of our other tracked sets are. If you’re buying it as a collector rather than just a builder, the long-term appeal is the same thing that makes any big Icons-tier set worth holding: it’s a flagship, licensed, large-format piece, and those tend to age well once LEGO does eventually retire it. COBI’s version doesn’t carry the same resale infrastructure since it isn’t tracked the way LEGO sets are on BrickLink and BrickEconomy, so treat that one as a display purchase, not an investment.