Unfortunately, yes. As Lego continues to gain popularity, there has been an increase in the volume of knock-offs on the market.
In a 2020 news post on their website, Lego warned their customers against buying from fake Lego web stores that sell fake Lego products. Also, there have been incidences of some China-made Lego knock-offs that you can hardly tell are counterfeits. These counterfeits have the Lego logo, and you would have to have a very keen eye to notice that the blocks are glossy and the color is slightly off.
Why You Should Avoid Fake Legos
As a Lego investor, customers must trust you to deliver only legitimate Legos. It is also important that you do your part in protecting the primary and secondary Lego market. In the last few years, Lego has spent millions of dollars in litigations against knock-offs. That money could have been spent in developing new designs or other ways to grow the market.
How to Identify Fake Lego
Fake Lego has the following characteristics:
- Inconsistent branding with genuine Lego. The difference in branding or packaging may be conspicuous or subtle. For example, it could be that the font on the Lego stump is slightly off, or there is no Lego stump on the blocks at all. Also, the brand colors or block colors may be different from that of real Legos.
- Poor quality. Check if the Legos feel lighter than usual or are made with low-quality materials.
- Bricks do not fit other similar Lego sets. Most counterfeiters are not as meticulous as Lego in block sizing and detailing. Therefore, these fake Legos often do not fit with real Lego sets.
- Low prices. Fake Lego sets are sold at significantly lower prices than the market prices.
How to Identify a Fake Lego Webstore
According to the Lego news post, the fake Lego web stores can come across as legit. These stores promote real-looking Lego sets on popular social pages. The products featured have a Lego logo with a similar design to the real Legos.
It is best to buy from the official Lego online shop: www.shop.Lego.com. Otherwise, take the following steps to verify if a particular Lego web store is legit:
- Scrutinize the store’s website content before ordering. Check for incorrect language, too-good-to-be-true or unreasonable return policies, and fake customer service contact information. Call the provided customer number. If the website is fake, the phone number will most likely not go through, or you will not get a response.
- Look out for extremely low prices. Fake Lego web stores often use very low prices to lure their customers. While legit stores may offer discounts, be wary if these discounts are too low.
- Check the web store’s customer reviews across different platforms. Look out for reviews that indicate that the web store is a scam.
With the influx of counterfeit Legos on the market, you should be able to spot fake Lego and Lego stores. Pay keen attention to the Lego set’s quality, price, and overall branding before buying to ensure that it is the real deal. Genuine Lego may be expensive, but it is worth the price.