The Facebook Marketplace offers an incredible opportunity for reselling your Lego sets. Aside from connecting you with local buyers, it is a great platform to connect and network with your buyers.
Here are 3 tips to enable you to sell Lego sets successfully on the Facebook Marketplace.
1. Post Clear Photos of the Products
Listing items on the Facebook marketplace is relatively easy. But, this does not mean that you should be casual or lazy about it. Besides, this is business for you.
Some people just lay their products on the floor and take a quick picture that they then post. Doing so might cost you, serious buyers.
Since there are so many poor-quality product images on Facebook Marketplace, posting high-quality images will help your listing stand out and capture potential customers’ attention. You could take the photos yourself or hire a professional photographer.
The product image should present your product clearly. Therefore, you need to focus on taking high-quality photos. Take the photo’s in great lighting and frame the shoot to capture as much detail as possible.
Remove any other items from the frame of the shot. Ensure that most of the frame is filled up with the item.
Set up a contrasting background to help your item stand out and whenever possible, use natural lighting. If taking the photo indoors, set it up near a window and open the blinds.
For perfect focus, keep your hands steady when taking each shot. Take several shots at different angles to give the customer as much information about the product as possible. Identify the best shots and post several images of the products.
2. Provide as Much Detail as Possible
This is the best way to avoid constant back and forth with customers about the products. It also provides the customers with the information to make a purchase decision.
State the Lego model in the listing title. Then, provide all the relevant information in the description.
For example
- Whether it is used or new
- A detailed product description, e.g., model, color, sizes, etc.
- If there are any damaged parts
- How to pay
- When shipping will be made and if there are additional shipping costs
Incorporate relevant keywords in your product title and description to make your listing easily findable through related customer searches.
3. Master Customer Communication
The Facebook Marketplace provides open communication between the buyers and sellers. Undoubtedly, you will receive lots of messages from potential buyers.
Some will be seeking clarification about the product, while others will seek information on how to complete the purchase and the shipping process.
Respond in a timely and professional manner. Use friendly language and tone even if the customer asks questions whose answers you deem obvious.
Final Thoughts
One of the most outstanding features of Facebook Marketplace over other online marketplaces is that it offers direct communication between sellers and buyers.
To use it effectively, ensure to use multiple, high-quality images in your posting. Provide as much detail as possible about the product, and be professional yet patient when communicating with customers.
